Marketing mix mkt/421 may 23, 2011 niesce upshaw one of the major factors of modern marketing is the development of an effective marketing mix the marketing mix is made of the four p’s, product, price, place, and promotion. The swot analysis of pantaloons discusses the strengths, weaknesses, opportunities and threats of the leading retail chain in india - pantaloons highly strategic human resource management and development it invests time and money in training people, and retaining them. Content : content a introduction about the retail industry b introduction about the industry to which the company belong to c service classification of the company d service marketing mix analysis of the company e service blueprint of the company f theoretical overview of the terms used in the servqual gap model. They follow the “guerilla marketing strategy’ to sell their products by offering high discounts etc product category:pantaloons retail india limited is a company which has many branches like pantaloon, big bazaar, food bazaar etc there are various products available in various stores the three stores by themselves categorize various. To discuss pantaloon's business model, and how it is revolutionising the indian retailing industry keywords : business model, organised retailing, marketing strategies case study, supply chain management, balanced score card, positioning, pricing, private labels.
I got a project on retail sector and the companies under retail sectors are pantaloon,big bazzar,shopper stop,lifestyle,westside,reliance freshthe problem here is dat i need the marketing mix for all,segmentation and positioning and the swot analysis of all the companiesplz help me in dis project. Pfrl's comprehensive marketing strategy is a mix of traditional and new-age communication it also exploits digital media to reach out to the internet community additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall. According to pantaloons retail hoarding is the most effective form of sales promotion technique of advertising. The comprehensive marketing strategy of pantaloons is a mix of traditional and new-age communication it also exploits digital media to reach out to the internet community additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall.
Pantaloon retail (india) limited 2008-09 annual results analyst presentation future group two pronged strategy in under 12 years, has received global recognition like international retailer for the year, pantaloon had demonstrated aggressive growth in the last three years and touched over 12 million sqft in retail space. Pantaloon retail limited, marketing analysis print reference this disclaimer: pantaloon retail (india) limited is one of the leading retailers in india mr kishore biyani, is the founder and is famously known as india’s “king of retail” big bazaar’s new marketing strategy: a new marketing strategy, based on guerrilla. A marketing strategy is the planning and deployment methods used to obtain customers for an organization the marketing strategy involves segmenting and targeting which markets will be most.
Point-of-sale and end-cap marketing are ways of selling product and promoting items in stores the idea behind this promotional strategy is convenience and impulse. Promotion strategy sales promotion-is a key ingredient in marketing campaign consist of a collection of incentive tools,mostly shortterm,design to stimulate quicker or greater purchase of particular product ,services by consumers or the trade hoardings: pantaloon puts its hoarding at prime locations, featuring the upcoming fashion events or its. Pantaloons customer service analysis essay sample pantaloon provides a host of value-added services to enhance customer experience and to garner the loyalty of their customers through these value-added services, the customer experiences a whole new level of standard in price, convenience, comfort, quality and store service levels. Pantaloon strategy 1 analysis firm infrastructurehuman resources training quality training marketing sales assistant, customer service research training customer service training trainingtechnology/ handling and sorting, feedback/ marketing feedback / control customer service computerized information systems support systemssystems control. A study on 7p s of marketing mix on pantaloon a study on 7p s of marketing mix on pantaloon 3824 words jun 30th, 2012 16 pages four ps four ps marketing mix product price promotion place packaging design can contribute to increased sales and is a vital part of the marketing strategy.
Fashion is a celebration and a joy, india’s largest apparel and retail company, aditya birla fashion and retail ltd, is part of aditya birla group an industry leader in women and mens fashion business in india, abfrl brings india's #1 branded menswear and womenswear players together. Pantaloons project on marketing pantaloons - retail assignment erp at pantaloons pantaloons case study pantaloons project report retail marketing big bazar case study erp in pantaloon pantaloons brand management strategies of pantaloon retail (india) limited pantaloons erp erp implementation in pantaloon pantaloons pantaloons. Pantaloon’s success and continuous growth in the indian organized retail market can be attributed to a number of factors, some of which have been derived from the strategies of large retailers in the west, while others are completely tailor-made for the indian market. The marketing mix of pantaloons discusses the 7p's of pantaloons or the service marketing mix of pantaloons pantaloons is a leading retail chain in indiapantaloons india has brought a whole new revolution when it comes to pricing strategies, which is evident through the success of its big bazaar& food bazaar outlets.
Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference a market segment is a small unit within a large market comprising of like minded individuals. The case then examines the reasons for pril's entry into discount store and food store businesses through big bazaars and food bazaars and discusses in detail the strategies and marketing efforts put in place by pril to promote these formats. The brandguide table above concludes the pantaloons swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. View ashish bhanushali’s profile on linkedin, the world's largest professional community ashish has 3 jobs listed on their profile see the complete profile on linkedin and discover ashish’s connections and jobs at similar companies.
The marketing mix is a very important aspect of any marketing strategy and contains the controllable variables the company puts together to satisfy the selected target group (perreault and mccarthy, 2004, ch 2) the product is the need satisfying item or service which the company provides to the consumer. Marketing mix of pantaloons analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the pantaloons marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company.